Fluffy Friends Privacy Policy

Last updated: April 4, 2026

Fluffy Friends operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Fluffy Friends is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how Fluffy Friends collects, uses, and discloses your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with Fluffy Friends. If there is a conflict between the Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When this Privacy Policy uses the term "personal information," it means information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, Fluffy Friends may collect or process the following categories of personal information, including inferences drawn from this personal information:

• Contact details, including your name, address, billing address, shipping address, phone number, and email address.

• Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.

• Account information, including your username, password, security questions, preferences, and settings.

• Transaction information, including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.

• Communications with Fluffy Friends, including the information you include in communications such as customer support inquiries.

• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.

• Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

Fluffy Friends may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with Fluffy Friends, or otherwise provide your personal information.

• Automatically through the Services, including from your device when you use the Services or visit the website, and through the use of cookies and similar technologies.

• From service providers, including when Fluffy Friends engages them to enable certain technology and when they collect or process your personal information on behalf of Fluffy Friends.

• From partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with the Services, Fluffy Friends may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

Fluffy Friends uses your personal information to provide the Services, including to process payments, fulfill orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange for shipping, facilitate returns and exchanges, enable you to post reviews, and create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to tailor and improve the Services.

Marketing and Advertising

Fluffy Friends may use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or postal mail, and showing you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.

Security and Fraud Prevention

Fluffy Friends may use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure the Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe.

Communicating with You

Fluffy Friends may use your personal information to provide customer support, respond to you, provide effective services, and maintain the business relationship with you.

Legal Reasons

Fluffy Friends may use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of terms or policies.

How We Disclose Personal Information

In certain circumstances, Fluffy Friends may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on behalf of Fluffy Friends, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.

• With business and marketing partners to provide marketing services and advertise to you. For example, Shopify may support personalized advertising with third-party services based on your online activity with different merchants and websites. These partners will use your information in accordance with their own privacy notices.

• When you direct, request, or otherwise consent to disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.

• With affiliates or otherwise within the corporate group.

• In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, to enforce applicable terms or policies, and to protect or defend the Services, rights, and the rights of users or others.

Google Customer Reviews and Similar Technologies

Fluffy Friends may participate in the Google Customer Reviews program. In connection with that program, third parties, including Google, may place and read cookies on your browser or use web beacons or similar technologies to collect information in connection with your use of the Services and your transactions on the site. Google may receive information about transactions conducted on this site, including order-related information needed to provide the Google Customer Reviews program and related services.

If you choose to opt in to Google Customer Reviews after making a purchase, Fluffy Friends may share your email address and order information with Google so Google can send a survey invitation and collect your feedback about your purchase experience.

Google states that it uses personally identifiable information contained in transaction information in accordance with the Google Privacy Policy.

Cookies and Your Choices

The Services use cookies, pixels, web beacons, and similar technologies to support site functionality, analytics, advertising, fraud prevention, and programs such as Google Customer Reviews.

You can manage or disable cookies through your browser settings. Your browser may allow you to remove existing cookies, block cookies from specific domains, or block all cookies. Please note that disabling cookies may affect the availability or functionality of certain parts of the Services. Google also provides information about how it uses cookies and how users can manage cookie settings in its privacy materials.

Depending on where you reside, you may also have the right to opt out of certain targeted advertising or sharing activities. You can exercise those rights here: https://fluffyfriendspets.com/pages/data-sharing-opt-out.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information submitted through the Services may be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

In addition, to help protect, grow, and improve the business, Fluffy Friends may use certain Shopify enhanced features that incorporate data and information obtained from your interactions with the store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for certain processing of your personal information, including responding to requests to exercise your rights over use of your personal information for those purposes. To learn more, visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by Fluffy Friends, you should review their privacy and security policies and other terms and conditions. Fluffy Friends is not responsible for the privacy or security of those sites or platforms.

Children's Data

The Services are not intended to be used by children, and Fluffy Friends does not knowingly collect any personal information from children under the age of majority in the applicable jurisdiction. If you are the parent or guardian of a child who has provided personal information, please use the contact details below to request deletion.

As of the effective date of this Privacy Policy, Fluffy Friends does not have actual knowledge that it "shares" or "sells" (as those terms are defined in applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and Fluffy Friends cannot guarantee perfect security. In addition, information you send may not be secure while in transit. Sensitive or confidential information should not be sent through unsecured channels.

How long personal information is retained depends on different factors, such as whether the information is needed to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information, subject to applicable exceptions and limitations:

• Right to Access / Know: You may request access to personal information held about you.

• Right to Delete: You may request deletion of personal information maintained about you.

• Right to Correct: You may request correction of inaccurate personal information maintained about you.

• Right of Portability: You may request a copy of the personal information held about you and request transfer of it to a third party in certain circumstances.

• Right to Opt Out of Sale or Sharing for Targeted Advertising: Depending on where you reside, you may have the right to opt out of the "sale" or "share" of personal information or to opt out of processing for targeted advertising. You can exercise those rights here: https://fluffyfriendspets.com/pages/data-sharing-opt-out.

• Managing Communication Preferences: Promotional emails may be sent from time to time, and you may opt out by using the unsubscribe link included in those emails. Transactional or service-related messages may still be sent.

If you reside in the UK or European Economic Area, and subject to applicable law, you may also have the right to object to certain processing, request restriction of processing, and withdraw consent where processing is based on consent.

Requests may be submitted where indicated on the Services or by using the contact details below. Additional information about how Shopify uses personal information and related rights is available at https://privacy.shopify.com/en.

Fluffy Friends will not discriminate against you for exercising your privacy rights. Identity verification may be required before a request can be processed. Authorized agents may make requests on your behalf where permitted by law, subject to verification and proof of authorization.

Complaints

If you have complaints about how personal information is processed, please use the contact details below. Depending on where you live, you may have the right to appeal a decision regarding your request or lodge a complaint with your local data protection authority. For the EEA, a list of supervisory authorities is available at https://edpb.europa.eu/about-edpb/about-edpb/members.

International Transfers

Personal information may be transferred to, stored, and processed outside the country where you live. If personal information is transferred out of the European Economic Area or the United Kingdom, recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent UK mechanisms will be used where required, unless the destination country has been recognized as providing an adequate level of protection.

Changes to This Privacy Policy

This Privacy Policy may be updated from time to time, including to reflect changes to practices or for operational, legal, or regulatory reasons. The revised Privacy Policy will be posted on the website, the "Last updated" date will be updated, and notice will be provided as required by applicable law.

Contact

If you have questions about this Privacy Policy, privacy practices, or would like to exercise any available rights, you may contact Fluffy Friends at fluffyfluffyfriends@gmail.com or by mail at 855 John Fitch Hwy, Apt 48, Fitchburg, MA 01420, United States.

For purposes of applicable data protection law, Fluffy Friends is the data controller of your personal information.